Become HER
Step into the woman behind the impact, income, and influence you want.
A 2-Day Live Experience | July 8 + 9, 2026
Your business can only grow to the level of the woman leading it.
And if you’re anything like the coaches I work with…
The business isn’t asking for another strategy. It’s asking for HER.
You already know what to do. You learned the frameworks for how to create content, how to sell, how to coach. You refined the messaging, worked on the positioning. Your clients get results. Your work is GOOD. And yet...
You know you're not playing at the level you're capable of.
You can feel it...
Every time you see someone speaking on the stage you know you'd crush. Every time you see a coach getting recognized for work that isn't nearly as deep as yours. Every time you catch yourself thinking: "I know there's another level in me."
Impact. Visibility. Authority. Opportunities. Money. ALL OF IT.
More of your work reaching the people it's meant to reach.
And deep down...
you know the next level isn't hiding inside another strategy.
It's hiding inside HER.
HER is the woman you're waiting to become.
🪞 The woman who confidently puts herself out there.
🪞 The woman who knows the value of her work.
🪞 The woman who isn't second-guessing every post before she hits publish.
🪞 The woman who trusts herself.
🪞 The woman who raises her prices.
🪞 The woman who speaks on stages.
🪞 The woman who becomes known.
🪞 The woman who attracts premium clients.
🪞 The woman who creates a brand that’s ELECTRIC.
🪞 The woman who takes up space, unapologetically.
🪞 The woman who stops waiting.
Most ambitious women treat her like she's living somewhere in the future. (after the next launch... after life gets easier... after the kids get older... after they have more time... after they feel more confident... after they finally feel ready...)
Not you.
You know that there will always be another reason to postpone yourself. And meanwhile... the woman you're waiting to become is waiting for YOU.
Why I created BECOME HER
At the beginning of this year, I had every reason not to make this my season. I had a newborn baby attached to my boob non-stop. A toddler who was in the emotional whirlwind of transitioning to be a big sister. Two small children that needed my attention 24/7. The least time I'd had in years. The most responsibilities I'd ever had. And objectively, it would have made perfect sense to slow down. To disappear for a little bit. To wait until the external calmed down...
Instead, I found myself stepping into one of the most powerful seasons of my life.
Holding incredible clients. Launching new offers. Leading programs. Showing up for my family. Showing up for my health. Showing up for my marriage. Showing up for my mission. Not because circumstances were easier. Trust me, they weren't. Not because I suddenly found more time. I absolutely didn't. And definitely not because I discovered some new productivity hack or magical sales strategy.
The shift was HER:
I stopped waiting for a future me.
I stopped waiting for a better season.
I stopped waiting for the woman I thought I needed to become.
And I started becoming HER now.
And it's exactly what you’re about to do inside this experience.
What if your next level is asking for HER?
What if it's asking for more self-trust?
More self-expression. More belief in your own value. More willingness to let people actually see the real YOU.
People don't just buy coaching. They buy the woman behind the offer.
HER conviction. HER certainty. HER belief. They buy how she leads herself. What feels possible in your presence. They buy from the woman who walks her talk. And that's exactly how some coaches become magnetic. Because they show up like the woman who believes in what she brings to the table. People feel it. Energy never lies.
Inside BECOME HER, we'll move through 3 stages:
PHASE 1 - SEE HER
I guide you to see yourself at your core and infinite value. We'll uncover the woman beneath the overthinking. The woman beneath the comparison, the stories about why you're not ready yet. The woman who knows her value. Who knows exactly what she stands for, and who is done asking for permission.
PHASE 2 - FEEL HER
Through powerful embodiment exercises, reflection, and mirror work you'll stop admiring that version of yourself from a distance... and start connecting with HER directly. Confidence isn't something you think your way into. It's something you experience.
PHASE 3- BE HER
You'll leave embodying exactly how SHE moves through the world. How she shows up. How she creates content.
How she makes decisions. How she leads. How she sells. How she handles setbacks. How she becomes the living expression of her work.
And not just to visit HER for two days. But to Become HER.
This is for you if...
❤️🔥 You're already showing up, but you know you're holding back
❤️🔥 You know your work is valuable, but you're not yet showing up at the level of your potential
❤️🔥 You're tired of waiting for confidence before taking action
❤️🔥 You know you're capable of more impact, visibility, authority, and income
❤️🔥 You're done postponing yourself
❤️🔥 You're ready to become the woman your next level is calling for
The result after 2 days of connecting with HER
You stop asking "what should I post?"
and start asking "what do I actually WANT to say?"
Instead of: “Will people like this?”
You’ll start calling in the people you WANT in your room.
You stop trying to sound like an authority.
And start embodying one.
You stop looking for permission.
And start trusting yourself.
You stop judging yourself and watering yourself down.
And start turning your weaknesses into weapons.
You stop waiting for future-you to save present-you.
And start becoming HER.
Meet your mentor....
I am conversion strategist and a messaging expert, 6-figure CEO mama and the creator of Wanted Coach.
Over the past 6 years, I’ve earned the name The Offers Queen through helping hundreds of coaches sign high-ticket clients, even if they didn’t have a clear offer yet, or were starting with a small or silent audience.
I entered the coaching space after years of working with fast-growing unicorn 🦄 tech startups and VCs and running million-dollar digital offers launches for Fortune 500 companies. I worked side-by-side with global business thought leaders like Eric Ries, best-selling author of The Lean Startup, and Alexander Osterwalder, the creator of the world-famous Business Model Canvas.
I’m here to bring the secrets of unicorn startups to the coaching world, placing the proven strategy into the hands of purpose-led coaches (my passion!) who want to build a business that actually works for you.
With my husband and business partner, Tomer Arwas, we have a combined 20 years experience in growing businesses, bringing ideas to market, and coaching.
We're here to help rising coaches create offers impossible to ignore, become the obvious choice in their niche, and open the client tap 🚰
Let's Become HER!
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